LOCKSMITH SECURITY NETWORK
Your ultimate resource for everything locksmith and security related, from sales techniques and leadership tips to installation hacks and security trends.
Stay ahead of the curve, discover cutting-edge products and breakthrough technologies, gain exclusive access to interviews with top industry leaders who share their insider knowledge and real-world strategies.
Whether you're just starting out or you're a seasoned professional, this podcast delivers actionable advice to help you grow your business, sharpen your skills, and dominate your local market.
LSN covers it all with clarity, experience, and passion. Tune in, level up, and take your locksmith and security professional career to the next level.
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Latest Podcast Episodes
Episode 6: Lee Odess from Access Control Executive Brief - Integrating Access Control
In this episode, Wayne Winton sits down with access control pioneer and security thought leader Lee Odess.
As the CEO of TACC (The Access Control Collective) and host of The Security Breakdown and Access Control Executive Brief, Lee shares his insights on how locksmiths can evolve by embracing modern access control solutions.
We explore how traditional locksmiths can stay relevant, the trends shaping the security industry, and why collaboration through organizations like the SIG (Security Industry Group) is critical for professional growth.
Episode 5: Bryan Armstrong from ETG Systems - A Masterclass on How To Start A Locksmith Business
Chat with Bryan Armstrong of ETG Systems to unpack the real-world blueprint of starting a successful locksmith or security business.
Learn from Bryan’s journey as he shares critical insights on:
-Avoiding early-stage pitfalls
-Structuring a business with integrity
-The importance of having a written business plan
-Working with insurance, attorneys, CPAs, and handling taxes
This is a must-watch for any aspiring locksmith or security entrepreneur.
Episode 4: Unlocking New Leads with Sam Wilson from 1-800-UNLOCKS
Host Wayne Winton interviews Sam Wilson, a third-generation locksmith and the marketing mind behind 1-800-UNLOCKS and The Locksmith Agency, to explore alternative marketing listings and digital strategies that actually drive results.
Sam breaks down how verified directories like 1-800-UNLOCKS can amplify your local reach, boost credibility, and funnel pre-qualified leads to your business. They also dive into the power of SEO, website design, Google Business Profile optimization, and how to avoid common pitfalls when building your digital footprint.
-Why verified directories still matter
-Tips for making the most of Google Business listings
-SEO essentials for locksmiths
-Mistakes to avoid when outsourcing digital marketing
-How 1-800-UNLOCKS is protecting the trade from scams
Start expanding your marketing toolkit today!
Episode 3: Steven McLemore from Banner Solutions - Security Training in Houston, TX
In Episode 3 we dive into the latest training trends, security product innovations, and how Banner Solutions is empowering locksmiths with professional development opportunities across the country.
Whether you're just getting started or you're a seasoned locksmith, this episode offers valuable insights into industry education, hands-on training, and how to stay ahead in the evolving world of physical security.
Episode 2: JK Walker From ECU Hero - NASTF, Industry Regulation & More
This episode dives deep into the evolving landscape of industry regulation, secure data access, and the critical role organizations like NASTF play in shaping the future of locksmithing.
We talk about the challenges locksmiths face today, including pushback from manufacturers, data security concerns, and the need for stronger advocacy within the trade. JK shares real-world insights on staying ahead of compliance issues, regulatory developments, and the importance of unifying as an industry.
Whether you're a seasoned pro or just starting out, this episode offers a timely look into the pressing topics affecting our profession. Don't miss this powerful conversation that cuts to the core of what it means to be a locksmith in today’s high-tech world.
Episode 1: Unlocking New Leads with Sam Wilson from 1-800-UNLOCKS
In this kickoff episode of LSN, we sit down with Jimmy from Iowa Lock Doc to dive into a tough but common issue: What to do when your Google My Business listing gets suspended.
We break down how this affects your locksmith business, what recovery looks like, and most importantly—what resources are available to help you keep moving forward.
We also talk about how associations like ALOA (Associated Locksmiths of America) can be a powerful partner in promoting your business through alternative marketing tools and networking opportunities.
-Coping strategies after losing your GMB listing
-Advertising alternatives and marketing tools
-The role of ALOA in supporting locksmiths
-What locksmiths want from an association today
