LOCKSMITH SECURITY NETWORK
Your ultimate resource for everything locksmith and security related, from sales techniques and leadership tips to installation hacks and security trends.
Stay ahead of the curve, discover cutting-edge products and breakthrough technologies, gain exclusive access to interviews with top industry leaders who share their insider knowledge and real-world strategies.
Whether you're just starting out or you're a seasoned professional, this podcast delivers actionable advice to help you grow your business, sharpen your skills, and dominate your local market.
LSN covers it all with clarity, experience, and passion. Tune in, level up, and take your locksmith and security professional career to the next level.
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Locksmith & Security Education:
On Demand Online Courses
Learn like a pro, from the pros.
Join Wayne as he gives you a first-hand look into real locksmith jobs, with step-by-step demonstrations that show you everything you need to know in order to unlock new skills and level up your security business.
NEW! Wayne Winton's Safe Opening Masterclass Series
All 4 Parts In One Bundle!
-Home Safe Opening
-Gun Safe Opening
-Antique Safe Opening
-High Security Safe Opening
& More Coming Soon!
Latest Podcast Episodes
Episode 14: Tim Braun & Kenny Friede, Academy Locksmith NSP - Supporting The Industry
Dive deep into how Academy Locksmith is elevating the locksmith industry by using ALOA Registered Locksmiths through FindALocksmith.com
We talks with Tim Braun and Kenny Fried about how Academy Locksmith connects trusted professionals with nationwide service opportunities, ensuring top-quality work and professionalism across the industry.
Learn how national service providers can benefit from using ALOA-verified locksmiths and why supporting certified professionals strengthens our entire trade.
🔗 Connect with Academy Locksmith:
Episode 13: Jake Voll, Board Members From Access Control & Locksmith Industry Share Ideas
Jake Voll, President of SS&SI Dealer Network, newly elected Board Member of the Electronic Security Association (ESA), and recipient of the 2025 Security Innovator Award, shares insights on leadership in the electronic security industry, the evolution of dealer networks, and what it takes to make the Inc. 5000 list as one of the fastest-growing companies in America.
This episode is packed with value for locksmiths, integrators, and entrepreneurs looking to level up their business and stay ahead of industry trends.
👉 Connect with Jake Voll:
W: www.ssandsi.com
Episode 12: Marty Jalove, Books to Help You Start Your Locksmith Business
Marty Jalove, coach, author, and business strategist, discusses the must-read books and practical principles that can help you start, manage, and scale a successful locksmith business.
Whether you’re brand new to the trade or ready to take your company to the next level, this conversation is packed with actionable insights, proven systems, and mindset shifts to help you win in both business and life.
Books Mentioned:
The E-Myth Revisited – Michael E. Gerber
Think and Grow Rich – Napoleon Hill
Atomic Habits – James Clear
Extreme Ownership – Jocko Willink & Leif Babin
Man Up – Bedros Keuilian
The Perfect Day Formula – Craig Ballantyne
Episode 11: Bill Boughman, A Legend in the Industry - ALOA Tradeshow 2025
Join Wayne Winton live from the ALOA 2025 Tradeshow for an in-depth interview with locksmith industry legend Bill Boughman. With decades of experience, Bill shares his insights on the state of the association, the locksmith trade, and the future of the security profession.
From industry challenges to growth opportunities, this conversation dives into what it takes to stay relevant, innovate, and lead in today’s evolving security landscape. Whether you’re a seasoned pro or new to the trade, you’ll take away valuable lessons from one of the best in the business.
🔑 Topics Covered:
-The current state of the locksmithing industry
-ALOA’s role in shaping the profession
-Lessons from a veteran’s career journey
-Insights for the next generation of locksmiths
Episode 10: Becoming an ACE! What The Certified ALOA Instructor (CAI) Program Is All About
What is the ALOA ACE Certification Program?
ACE Instructor's Christopher Meccia and Gordon Malczewski explain what it takes to teach for the association.
In this episode, we break down the ALOA ACE (Continuing Education) certification program and what it takes to become an instructor for the association. If you’ve ever thought about teaching locksmith and security professionals at the highest level, this is your roadmap!
We’ll cover:
✅ What the ACE program is and why it matters
✅ The process to become a Certified ALOA Instructor (CAI)
✅ How instructors help shape the future of the locksmithing profession
✅ Tips from experienced ALOA educators
For more information inquire at ALOA.org
Episode 9: Brandon Douglas with NexKey - The Ultimate Bridge in Access Control!
This episode we're featuring Brandon Douglas from NexKey—the revolutionary electronic cylinder system that’s changing the game in access control!
NexKey makes it easy:
-Replace standard mechanical key-in-knob or mortise cylinders
-No need to change the entire lockset
-Install access control in minutes
-Use your phone as your key—simple as 1, 2, 3!
Whether you're retrofitting commercial properties or upgrading rental units, NexKey gives locksmiths a fast, smart, and affordable solution to modern security needs.
Episode 8: Greg Waugh - PACLOCK President, Made in USA Innovation!
This episode interviews Greg Waugh, President of Pacific Lock Company (PACLOCK), to explore how this American-made manufacturer is shaking up the security industry!
From cutting-edge lock designs to advanced Bluetooth access control with PAC-BLU, PACLOCK is leading the charge in innovation, quality, and customer service.
Their lineup of puck locks, padlocks, trailer locks, and security chains delivers serious protection—trusted by professionals across the country.
PACLOCK: https://paclock.com/
Episode 7: Tim Killer - Transition From Firefighter to Locksmith
In this powerful episode, Tim Keller shares his journey of transitioning from a career in firefighting to becoming a professional locksmith.
We dive deep into how first responders are uniquely positioned to thrive in the locksmith and security industry.
-How to get started in the locksmith trade
-Best training programs and certifications
-What tools and skills transfer from public service
-Associations that can support and grow your career
-Why this is the perfect transition for hands-on problem solvers
Episode 6: Lee Odess from Access Control Executive Brief - Integrating Access Control
In this episode, Wayne Winton sits down with access control pioneer and security thought leader Lee Odess.
As the CEO of TACC (The Access Control Collective) and host of The Security Breakdown and Access Control Executive Brief, Lee shares his insights on how locksmiths can evolve by embracing modern access control solutions.
We explore how traditional locksmiths can stay relevant, the trends shaping the security industry, and why collaboration through organizations like the SIG (Security Industry Group) is critical for professional growth.
Episode 5: Bryan Armstrong from ETG Systems - A Masterclass on How To Start A Locksmith Business
Chat with Bryan Armstrong of ETG Systems to unpack the real-world blueprint of starting a successful locksmith or security business.
Learn from Bryan’s journey as he shares critical insights on:
-Avoiding early-stage pitfalls
-Structuring a business with integrity
-The importance of having a written business plan
-Working with insurance, attorneys, CPAs, and handling taxes
This is a must-watch for any aspiring locksmith or security entrepreneur.
Episode 4: Unlocking New Leads with Sam Wilson from 1-800-UNLOCKS
Host Wayne Winton interviews Sam Wilson, a third-generation locksmith and the marketing mind behind 1-800-UNLOCKS and The Locksmith Agency, to explore alternative marketing listings and digital strategies that actually drive results.
Sam breaks down how verified directories like 1-800-UNLOCKS can amplify your local reach, boost credibility, and funnel pre-qualified leads to your business. They also dive into the power of SEO, website design, Google Business Profile optimization, and how to avoid common pitfalls when building your digital footprint.
-Why verified directories still matter
-Tips for making the most of Google Business listings
-SEO essentials for locksmiths
-Mistakes to avoid when outsourcing digital marketing
-How 1-800-UNLOCKS is protecting the trade from scams
Start expanding your marketing toolkit today!
Episode 3: Steven McLemore from Banner Solutions - Security Training in Houston, TX
In Episode 3 we dive into the latest training trends, security product innovations, and how Banner Solutions is empowering locksmiths with professional development opportunities across the country.
Whether you're just getting started or you're a seasoned locksmith, this episode offers valuable insights into industry education, hands-on training, and how to stay ahead in the evolving world of physical security.
Episode 2: JK Walker From ECU Hero - NASTF, Industry Regulation & More
This episode dives deep into the evolving landscape of industry regulation, secure data access, and the critical role organizations like NASTF play in shaping the future of locksmithing.
We talk about the challenges locksmiths face today, including pushback from manufacturers, data security concerns, and the need for stronger advocacy within the trade. JK shares real-world insights on staying ahead of compliance issues, regulatory developments, and the importance of unifying as an industry.
Whether you're a seasoned pro or just starting out, this episode offers a timely look into the pressing topics affecting our profession. Don't miss this powerful conversation that cuts to the core of what it means to be a locksmith in today’s high-tech world.
Episode 1: Unlocking New Leads with Sam Wilson from 1-800-UNLOCKS
In this kickoff episode of LSN, we sit down with Jimmy from Iowa Lock Doc to dive into a tough but common issue: What to do when your Google My Business listing gets suspended.
We break down how this affects your locksmith business, what recovery looks like, and most importantly—what resources are available to help you keep moving forward.
We also talk about how associations like ALOA (Associated Locksmiths of America) can be a powerful partner in promoting your business through alternative marketing tools and networking opportunities.
-Coping strategies after losing your GMB listing
-Advertising alternatives and marketing tools
-The role of ALOA in supporting locksmiths
-What locksmiths want from an association today
