LSN Podcast EP 12 Marty Jalove Business Strategist

October 12, 2025•1 min read

LSN Podcast - Locksmith Security Network | Episode 12: Marty Jalove, Locksmith Business Books to Help You Start Your Locksmith Business

In this episode of The Locksmith Security Network Podcast, host Wayne Winton sits down with Marty Jalove, coach, author, and business strategist, to discuss the must-read books and practical principles that can help you start, manage, and scale a successful locksmith business.

Whether you’re brand new to the trade or ready to take your company to the next level, this conversation is packed with actionable insights, proven systems, and mindset shifts to help you win in both business and life.

📚 Books Mentioned

The E-Myth Revisited – Michael E. Gerber

Think and Grow Rich – Napoleon Hill

Atomic Habits – James Clear

Extreme Ownership – Jocko Willink & Leif Babin

Man Up – Bedros Keuilian

The Perfect Day Formula – Craig Ballantyne

🎙️ About the Podcast

The Locksmith Security Network Podcast brings together locksmiths, educators, and business leaders to share real-world insights that help you grow your trade, strengthen your leadership, and unlock your full potential. Hosted by Wayne Winton, President-Elect of ALOA and founder of Wayne’s Lock Shop.

💡 Learn More:

👉 Book available on Amazon: https://a.co/d/1hnVbUp

or through HPC/Hudson Lock Distributor

www.MasterHappiness.com

www.WhatsYourBacon.com

WaynesLockShop.com – On-demand locksmith training and certification courses

📘 Connect with Wayne Winton:

Instagram | Facebook | YouTube | LinkedIn | Locksmith Nation

#LocksmithPodcast #WayneWinton #LocksmithNation #MartyJalove #LocksmithBusiness #Entrepreneurship #SmallBusiness #LocksmithTraining #FromLostToLocksmith #WaynesLockShop #ALOA #MindsetMatters #Leadership #BooksForEntrepreneurs

Wayne Winton How To Locksmithing Beginners LSN Podcast Marketing Marty Jalove Business Strategies

Wayne Winton

Back to Blog

View All Video Categories

Featured Masterclass Courses

MASTERCLASS: Lishi Lock Picking & Decoding

• Proper use of Lishi tools from start to finish

• Effective lock picking techniques

• Decoding locks and cutting keys to avoid disassembling the lock

• Understanding master key systems

• Picking IC cores to both operating and control positions

• Picking and decoding Kwikset Smart Key locks

MASTERCLASS: Beginner Electronic Access Control Systems

Learn about one of the fastest-growing and most lucrative industries in the world: Electronic Access Control Systems!

Discover everything from magnetic locking systems, electric keypads, and electronic strikes to the rules and laws surrounding installation. You’ll also learn how to meet ADA and fire code regulations, and how to choose the right mechanical hardware for the job.

MASTERCLASS: Kwikset Smart Key Killer Course

Master the #1 lock in North America, the Kwikset Smart Key.

Learn picking, decoding, impressioning, lock resetting, shimming, drilling, bypassing, & more.

See All Available Masterclasses

Join Wayne's Lock Shop

for more videos and discussion forums submitted by other pros!

Partnerships That Make The LSN Platform Possible

This platform is made possible by the support of our sponsors. Their contributions help fund production, equipment, and the time it takes to create each episode. In turn, we’re proud to promote their businesses and introduce them to our audience. These partnerships are built on shared values and mutual support—and we’re grateful for their role in helping us continue the work.